Paluska Group

Your Internet Marketing Experts

Search Engine Optimization

Your website wants to be found. We help people find it.

So you want to be #1?


It is pretty cool to be the first result on Google. So cool that over 65% of all people searching for that phrase will probably click on that result. So cool that you website could dramatically bring in droves of leads all because of this.

So yeah, we get that and repeatedly deliver that coveted spot to our clients time and time again.

How do we do this?


We started with a handful of test sites that grew into a small army of sites. Through each of these sites we are constantly running tests, tracking our results, and distilling it into a repeatable process that gets our clients to the top of the search engines.

How we make this happen


After we have figured out the unique content and have it on your website, we then can start talking strategy. With years of experience with search engine optimization (SEO), Google AdWords, and social media marketing, we know how to get this content in front of where your customers are looking for you.

STEP 1: ANALYZE WHAT YOU WANT TO RANK FOR

Given the budget and the time, we can rank for anything. That isn’t a question. What the better question to ask is, does it really pay to be number 1?

So we will help answer that question. We will look at the keywords you want to rank for, estimate the traffic that will be brought in, analyze the competition, and then finally give you an idea of whether or not it is worth it.

STEP 2: ANALYZE YOUR CURRENT SITE

  • How was the site setup? The foundation for ranking a site is how it was setup when it was designed. The are many technical attributes that search engines pay attention to and we will look to see how it is setup.
  • Will the site compel visitors to convert? Just being in the number 1 position doesn’t mean that it is worth it. Does your website really sell your company? If not, a content marketing strategy needs to be put into place.

In some cases, a new website might need to be put into place. But don’t worry, if you LOVE your site, we are masters at quickly converting it over to WordPress AND adding the best technical foundation for your site to take over the top spot.

Step 3: Make a Plan

At this point, we now know the competition and the health of your website. The final step is to get a monthly plan setup so that we can start to take over the search results. This is where we plan out the website changes that are needed (there always are), how we will get more content (we always do), and the other unique aspects that each successful custom SEO campaign will need.

Step 4: Execute Plan and Keep Refining

We are all set and ready to go. We will setup our ranking trackers, analytics reporting, and to do lists so that we are all on the same page and marching towards our goal of being #1.

What do we provide?


As an experienced SEO company, we know what works and what doesn’t. Google and the other major search engines are constantly changing the way search optimization works and we work to stay up-to-date with this fast paced industry. What you get is a company that is committed to focusing on research, innovation, and constant education on ways to improve our strategies to achieve the best results possible.

What we Include:

  • Comprehensive Website Audit (if you have a website)
  • Continual Competition Monitoring and Benchmarking
  • Weekly and Monthly Ranking Reports
  • Google Analytic Web Traffic Monitoring
  • Free Coaching and Education for Content Generation (if necessary)
  • The Rankings you Deserve