You can pay to be #1
There is a reason why Google makes billions of dollars every quarter. That reason is paid advertising and the more important reason is that it works! For many of our clients, Google AdWords and Bing Advertising are amazing ways to market their services.
How do we do this?
The Paluska Group knows a couple things about search engines. We also know a couple things about how to make your paid advertising campaign highly profitable. How? Because we have been delivering these services since 2010 with great success.
From local advertising for dentists to national campaigns for e-commerce clients, we have a wide variety of experience to know what works and what doesn’t!
What you get
- A local Oregon-based team of paid advertising experts.
- An account manager that is a qualified AdWords Professional (click to verify).
- Experienced account managers that work on Google Adwords, Bing Ads, and Facebook Ads.
- Full access to your campaign and data.
- Setup and ongoing optimization of your campaigns.
Our Online Advertising Optimization Process
On the surface, online advertising may seem simple. But once you start to dig into the details it can get overwhelming as most of our clients who have tried to manage it themselves can attest to.
The first steps…
- Figuring out the best channels to advertise on (Google, Bing, Factbook, etc…)
- Sorting through thousands of possible keywords to find the most lucrative phrases.
- Installing tracking for phone calls, emails, and website traffic.
- Creating a multi-stage campaign
Ongoing Optimization
Once the campaign is underway, the data we receive from the campaign is put into place to continually refine and optimize. Unlike traditional advertising campaigns, online advertising has the ability to be adjusted constantly and that is what we specialize in. We take care of:
- Bid management
- Introducing and discover new keywords
- Eliminating and blocking poor performers
- Conducting A/B tests for new ad copy and ads
Getting Started
If you are ready to get your business in front of potential customers that are searching for you fast, then talk to us today! Your company will get a certified AdWords professional, years of experience managing accounts, and the exposure your company deserves.
